David Dobbs’s Somatic Marker

Is this the foreshadowing of a highly unethical marketing practice? Marketing based on MAO-A genotype, as determined from mailed-in credit card applications and payments? Credit card companies will have in-house labs to extract DNA from stamps and envelope flaps (Sinclair & McKechnie, 2000; Ng et al., 2007).¹ Taking it one step further, entire marketing campaigns will be tailored to specific markers in an individual’s genome.²

Is this what it’s coming to? Not so fast. Are there any limitations in the findings of De Neve and Fowler (2009)? There are many!!

Vintage Neurocritic here. Gotta see it.